Portfolio - Holoubek

Project Description

About

Holoubek, makers of clothing for Harley Davidson was looking for a new look that justified the cool factor in the brand.

Holoubek, Inc. has been making first impressions last for more than 40 years. The tradition of quality and service began in the early 1960s when the founder, Verne Holoubek, traveled to fairs and festivals, decorating T-shirts with an airbrush. His interest in imprinting garments grew in other ways as he developed additional skills in silk screening.

Holoubek Inc, makers of Harley Davidson shirts, had everything a company could hope for, a great brand, name recognition, and rich history, and best of all - a fantastic product. However the site they had up to showcase all of this was 5 years old, and limited in its offerings. We worked with Holoubek to help them re-explore the power of their brand, identify their core consumer base, and find their visual identity.

The Holoubek site is truly a "brand experience" site, capturing as it does, the essence of the Harley Davidson rider. From the moment a user enters their site, they're surrounded by the sites and sounds associated with riding and wearing Harley Davidson clothing.

From the "Biker Bar Burn-Out" flash game on the homepage, to the cotton inspired textures we used with their product images, we give the users a feeling of longing for their bikes, a longing for the open road, and most important, a longing for the soft, worn-in feel of a Holoubek shirt.

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